The European Bicycle Manufacturer’s Voice for Fair Trade and Sustainability

Join an association committed to shaping a stronger, greener industry.

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THE CHALLENGES FACING
European Bicycle Manufacturers

The European bicycle industry faces critical issues that threaten its growth and sustainability:

Unfair Competition
Undermines European Manufacturers

Subsidized imports and market circumvention create an uneven playing field, forcing manufacturers to compete with artificially low prices. Without strong trade defense measures, many businesses struggle to remain profitable. 

Limited Industry Data Hinders Strategic Decisions

Without real-time insights on demand, competition, and regulations, SMEs struggle to adapt to market shifts, risking missed opportunities and slower growth.

Manufacturers Lack a Voice in EU Policy Decisions

Despite being directly affected by trade regulations, many manufacturers—especially SMEs—have little influence in policy making. Without strong industry representation, key policies risk being shaped without their input.

Without clear guidance, strong advocacy, and access to strategic resources, even the most innovative European manufacturers risk losing their competitive edge.

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ebma bicycle

A COLLECTIVE APPROACH
to Industry Challenges

Manufacturers shouldn’t have to face these challenges alone. EBMA provides specialized support to help European bicycle manufacturers overcome industry obstacles. Our key areas of focus include:

Representing the industry at the highest levels of EU policymaking, shaping fair trade policies and defending against market distortions.

Helping manufacturers navigate EU trade defense legislations, providing guidance on trade defense laws, customs regulations, and compliance requirements.

Supporting Manufacturers in the Transition to Sustainability, advocating for initiatives that encourage eco-friendly production, reshoring, and responsible manufacturing practices.

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STEPS TO
Join EBMA

Becoming a part of EBMA means joining a network of manufacturers, experts, and policymakers working toward a stronger, fairer, and more sustainable future for the industry. The process is simple:

01

Learn

Understand how EBMA supports manufacturers.
Explore our advocacy work, policy initiatives, and member benefits. If you have questions, email us, our team is available to provide guidance.

02

Join The Association​

Gain access to expert guidance, industry insights, and EU policy representation.
Apply for membership and become part of a collective effort to shape the future of bicycle manufacturing in Europe.

03

Engage & Grow​

Stay informed and actively participate.
As a member, you will receive exclusive policy updates, trade intelligence, and opportunities to collaborate with industry leaders.

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THE BENEFITS
of Joining EBMA

A strong and united industry is essential to ensuring a competitive future for European bicycle manufacturing. EBMA provides members with the advocacy, expertise, and resources needed to navigate evolving trade complexities.
Here are just some of the benefits members will gain access to:

Expert guidance
on regulations

Protection from
unfair competition

Exclusive market
intelligence

Discover all the benefits of EBMA membership.

EU PROTECTS:
How the EU keeps the wheels of fair trade turning

EU COMPETITION RULES
EBMA’s Role in a Competitive Market

Maintaining a fair and competitive European bicycle market requires full compliance to EU competition and antitrust regulations. EBMA ensures full compliance with these rules while advocating for policies that defend European manufacturers from unfair trade practices.

How does EBMA balance compliance and advocacy?

Strict adherence to EU competition laws

No interference in pricing, market allocation, or business decisions.

Fairtrade advocacy within legal frameworks

Providing data, reports, and policy recommendations to EU regulators.

Transparent collaboration with EU institutions

Engaging in discussions while remaining independent of individual companies.
About EU Competition Rules

AD & AS INVESTIGATION:
Addressing Unfair Trade Practices

Unfair trade practices, including dumping and subsidies, create trade distortions in the European bicycle market. Explore how EBMA actively engages in Anti-Dumping (AD) and Anti-Subsidy (AS) investigations to defend European manufacturers. Understand the measures we advocate for to maintain fair competition and support the industry’s growth.